Darktrace

Cybersecurity pros don’t get statues, awards, or parades — but they should. Partnering with Grizzly, Darktrace tapped Outlier to bring its new global brand platform, The World Needs Defenders, to life through a campaign that celebrates the people who protect our connected world. The challenge: turn the invisible work of cybersecurity into something epic — a story worthy of the heroes who keep the digital world safe.

Shot over three days in Warsaw, Poland, the campaign features Clark Gregg, the Defender's Defender, as our guide through the unseen battles fought in cyberspace. With monumental visuals, cinematic scale, and reverent storytelling, we transformed quiet defenders into celebrated champions — positioning Darktrace not just as the technology they rely on, but as the ally that gives them the edge against whatever comes next.