Alila

Alila, part of Hyatt’s luxury portfolio, was expanding into the U.S. with a flagship property in Napa Valley. Known globally for bespoke, destination-driven experiences, the brand needed to tell a story that would set their California debut apart in one of the world’s most competitive hospitality landscapes. Our task was to capture the essence of wine country while showcasing the property as a singular expression of luxury and place.

We brought that narrative to life by focusing on the guest experience. Through cinematic storytelling, we highlighted the elements that make the resort distinct — world-class spa rituals, hospitality-driven food and beverage programming, and sweeping vineyard views. Each scene was designed to feel intimate and transportive, giving audiences a clear sense of Alila’s promise: luxury rooted in the destination itself.