Zebra

Zebra's technology powers the way the world works. From Target and Amazon to FedEx, UPS, and healthcare systems, their products have become so ingrained in everyday life that once you notice them, you can't unsee their impact. Partnering with Grizzly, Zebra tapped Outlier to create a launch spot that would not only introduce their new global brand identity but also capture the scale of their influence across industries. The challenge: show how Zebra makes work better every day—not just for their customers, but for their customers' customers.

We brought that idea to life through a blend of live-action production and kinetic motion design. Filming across environments that represent Zebra's core industries, we captured authentic moments of work in action and amplified them with bold, high-energy graphics. The result was a commercial that made the invisible visible, aligning Zebra's refreshed identity with a clear, modern sense of impact at scale.